American Diabetes Association, Arizona/New Mexico
Needed a more responsive communication channel outside of email for their largest fundraising initiative, Tour de Cure, to connect with constituents and compel action while delivering a content rich experience. Needed quick turnaround without having to rely on developers.
Launched personalized content workflows delivered through text messaging easily created with BrightGuest drag and drop mobile page builder. Segmented audiences by registration status to guide behavior and maximize results. No developers or coding needed.
Within a month, they raised $95k using BrightGuest. More importantly, people who received text messages through BrightGuest raised 38% more than those who didn’t. Resulting in an 8500% ROI based on their subscription investment.
BrightGuest provided the Association with a new channel to communicate with our event constituents. Each participant in our BrightGuest campaign raised an average of $100 more than those who weren’t.Anne
Executive Director Arizona/New Mexico, American Diabetes Association