American Diabetes Association, Arizona/New Mexico
Needed a more effective and frictionless communication channel outside of email to connect with constituents for their largest fundraising initiative of the year to drive engagement. Needed quick turnaround without having to rely on IT.
Launched ongoing mobile engagement campaign to connect with constituents through text message and deliver personalized mobile pages easily created with BrightGuest drag and drop campaign builder. No developers or coding needed.
Within a month, they raised $95k using BrightGuest. More importantly, people who received text messages through BrightGuest raised 38% more than those who didn’t. Resulting in an 8500% ROI based on their subscription investment.
BrightGuest provided the Association with a new channel to communicate with our event constituents. Each participant in our BrightGuest campaign raised an average of $100 more than those who weren’t.Anne
Executive Director Arizona/New Mexico, American Diabetes Association